Full Privacy Policy

What to read first

The best place to start is by reading our simplified privacy policy which can be found here. It is a great way to get an understanding of how we collect, use and disclose your personal information. The extended privacy policy will give you a more comprehensive explanation of how your data is handled by EMS Bruel & Kjaer. If there’s anything that is not clear from this privacy policy, please feel free to email us at info@emsbk.com.

Our Principles

We have a simple approach to data protection and privacy which adheres to the Australian Privacy Principles.

Our obligations under the Privacy Act 1988 (Privacy Act):

  • This privacy policy sets out how we comply with our obligations under the Privacy Act. As an Australian based organisation, we are bound by the Australian Privacy Principles (APPs) in the Privacy Act which regulate how organisations may collect, use, disclose and store personal information, and how individuals may access and correct personal information held about them.
  • In this privacy policy, ‘personal information’ has the same meaning as defined by section 6 of the Privacy Act: information or an opinion (including information or an opinion forming part of a database), whether true or not, and whether recorded in a material form or not, about an individual whose identity is apparent, or can reasonably be ascertained, from the information or opinion.


We collect your personal information so that we can provide you with the products, services or information that we supply. We only collect this information from companies or sources that are allowed to disclose it to us. Below you will find a breakdown of the different ways your personal information is collected.

What we collect from you

User contact forms

When you fill out a contact form wishing to get in touch with us, we will collect that information and use it to get in touch with you in response to your query. We may use the information to reach out to you to inform you of some of the services we provide, provided it is in line with your original query.

Mailing lists

If you sign up to one of our mailing lists, this means that you have opted-in and have consented to us sending you emails relating to what we do and provide as a company. Don’t worry, we won’t spam you. We send all emails as per the guidelines set out by the Australian Communications and Media Authority. You can read more about this in the direct marketing section of this privacy policy.

When you sign up with us and create a login with us

When you sign up to our website using your personal details, we will collect this personal information so that your user preferences are stored when you come back and login.

Contacting Support

If you contact us for any technical, product or other website related support, we may retain that information on record so as to process your request as well as for training purposes. Such information may include the transcript, emails or other information which was relayed by you and EMS Bruel & Kjaer throughout the support request process.

RSS Feed

If you wish to make use of the RSS service at www.emsbk.com, you will need a piece of software known as an RSS Reader or Aggregator. This automatically gathers RSS feeds from all of your selected online publications, and makes them available to you on your desktop so that as new items are published, you will be automatically alerted of new content on our website.

There are many RSS readers available online, however please note we cannot recommend a specific RSS reader and cannot provide support in the use of RSS readers; you download and install them at your own risk. We may not provide an RSS feed from all of our web pages.

Age eligibility 18+

The contents and or services provided by our website are intended for persons over the age of 18. By agreeing to our terms, or from the continued use of this website, or request for age verification, you are stating that you are over the age of 18 and understand that we may collect that information to allow access to the website. If you are under the age of 18 you must not enter personal contact details into this website or any service connected to this website.

What we collect from your online activity

www.emsbk.com may collect, use and/or share your location data so as to provide you with location-based services. Please be aware that your location data may only be tracked through an opt-in process which most browsers and devices will notify you of. No location data will be collected without your authorization being provided.

www.emsbk.com uses cookies and other digital identifiers that fall into the following 3 types:

  • Site performance indicators: these give us information on how our websites are used, so that we can make the necessary improvements or amendments to make your experience a better one.
  • Analytics Cookies: these give us the statistics to understand how many people are on our website, which areas are popular and which areas we need to work on.
  • Advertising Cookies: we use these cookies to understand what type of advertising would be better suited to someone like you. That way, you would receive ads that are more likely to be relevant to you.

Cookie rights: You can always disable the use of cookies by changing the security settings of your browser. Just bear in mind that this may affect how some items are displayed on our website.

What we collect and receive from others

We may also collect personal information from other companies that are able to disclose it to us as this information is received in line with their privacy policies.

  • Social Network widgets and buttons (Pinterest, Twitter etc)

By clicking or using any social network widgets on our website, you understand that you do so according to the terms and privacy policy of those services. ‘Liking’ or ‘Following’, and content using these widgets, may become visible to your social network.

  • Maps/Video and other embedded content

Embedded content such as Google Maps, YouTube videos etc is embedded or placed on our website – it is not hosted on our servers and therefore any interaction with such services is done so according to their privacy policy.

  • Advertising

We may use your personal information to deliver advertising which is more customised or relevant to your interests or location. This does not mean that you will receive more ads, it just means that we will do our best to make them relevant and tailored to your interests. If you have any questions or concerns relating to the advertising on our website (either hosted by us or by a third party, ie. Google Adwords), feel free to contact us at info@emsbk.com.

  • 3rd party commenting (Disqus, Livefyre, IntenseDebate, Google+ etc)

Where your personal information is contained in a user generated post or in a communication through a third party commenting system, please be aware that the comment made may become, and remain public.

  • Third party polling and survey plugins (Survey Monkey. MailChimp etc)

When you fill out polls or surveys on our website using a Survey Monkey, PollDaddy or another third party survey provider, please bear in mind that while we retain control of the data that you provide, all data provided is collected under the privacy policy of that provider and so may vary from provider to provider. We do our best to pick providers who adhere to Australian privacy laws.

  • Sign in with Facebook

If you use Facebook to sign up to www.emsbk.com, your EMS Bruel & Kjaer account may be connected automatically to your Facebook account, and information regarding your activity on www.emsbk.com may be shared with Facebook, may be published in your timeline and may be on your Facebook friends’ news feeds.If you would like more information it would be best to go directly to the Facebook privacy policy (which can be found here or on their website), since this information is collected by Facebook and provided to us under the terms of their privacy policy.

  • Sign in with Google+

If you sign up to www.emsbk.com using Google+, information regarding your activity on www.emsbk.com may be visible on Google to everyone in your Google+ circles and shared with Google according to Googles’ terms of service and Googles privacy policy.

  • Sign in with Twitter

If you sign in to www.emsbk.com using your Twitter account, information regarding your activity may be made available to Twitter and may be used according to their privacy policy.

  • Sign in with LinkedIn

If you sign in to www.emsbk.com using your LinkedIn account, information regarding your activity may be made available to LinkedIn and may be visible to your connections. Any such information collected by LinkedIn is done so according to their privacy policy.

  • Sign in with Instagram

If you sign in to www.emsbk.com using your Instagram account, information regarding your activity may be made available to Instagram and is subject it use in accordance with their privacy policy.

 Use and Disclosure

We only use personal information for the purpose which was requested of us, or for the purposes which directly relate to one of our functions or activities. We will not provide your personal information to other entities or bodies, or any other party unless one of the following applies (as per and in line with APP 6 – use and disclosure of personal information):

  1. You have consented
  2. You would reasonably expect, or have been informed, that information of such kind would be passed on to those individuals, entities or bodies (for more information, see subclause 6.2)
  3. It is otherwise required or authorised by law, or reasonably necessary for the enforcement of a criminal law or of a law imposing a pecuniary penalty, or for the protection of public revenue
  4. It may prevent or lessen a serious and imminent threat to somebody’s life or health.

Direct Marketing

When it comes to direct marketing, no one likes being spammed. At EMS Bruel & Kjaer , we may use your personal information to send you advertising that is customized to your interests, characteristics or general location.

Opt-out: As with all direct marketing correspondence that you receive from EMS Bruel & Kjaer via email, there is always an unsubscribe button or link located at the bottom of the email. With this you can manage which messages you receive from us.

Quality of Personal Information

We do what we can to keep your personal information up to date and accurate at all times as this allows us to deliver a better service to you. If any information we have for you needs to be corrected, you can contact us via info@emsbk.com.

Data Security

We take active steps to protect the personal information we hold against loss, unauthorized access, use, modification or disclosure, and against other misuse. These steps include password protection for all of our IT systems. While we cannot share with you details of our entire security system for safety reasons, if you have any questions, you can always contact us at info@emsbk.com.

When no longer required or requested by you, all personal information is destroyed in a secure manner.

Cross-border Disclosure of Personal Information

Some of your personal information may be stored with or disclosed to other entities overseas (who are not in Australia or an external Territory) who are direct partners that assist us in providing our service. As per APP 8, we have taken steps to ensure that the overseas recipient does not breach the Australian Privacy Principles. We also have in place policies and procedures to safeguard the handling of your personal data by such entities.

Access and Correction

At EMS Bruel & Kjaer, we do everything we can to keep your personal information accurate. If you find that any information we hold about you is incorrect, you can contact us at info@emsbk.com, or as per the contact details below and we will endeavor to assist you with your questions. Please bear in mind that under Australian privacy laws, there may be situations where we cannot provide access to such personal information. For instance, if it would reasonably affect someone else’s privacy or may pose a threat to someone’s life, health or safety.

For any personal information that is collected by third parties, even when you are visiting our website, it is best to view their privacy policy and seek assistance from those parties directly.

Complaints Handling

If you have any complaints you can contact us at info@emsbk.com or via another option below.

If you are not satisfied with the process of making a complaint to our Privacy Officer you may make a complaint to the Information Commissioner on the details below:
Office of the Australian Information Commissioner
GPO Box 5218 Sydney NSW 2001
Email: enquiries@oaic.gov.au

How to Contact Us

We understand that your personal information is important to you and are thrilled that you made it this far! If you have any questions or concerns about this policy or our practices you can get in touch with us in the following ways:

Email: info@emsbk.com
Address: EMS Bruel & Kjaer, Lvl 12, 432 St Kilda Road, Melbourne, VIC, 3004

Telephone: +61 (0)3 9508 4900

© 2020 EMS Bruel & Kjaer - A Spectris company

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